Arash (born Arash Labaf in Tehran) lives in Sweden and arrived in the Persian music scene in 2004. He has released hit songs such as "Boro Boro", "Tike Tike Kardi", and "Temptation". Arash's love for music developed at a very early age. On his 9th birthday, he received an electric piano from his father. When he had reached the tenth grade he had already formed a band with a few of his closest friends.

In September 2004, the first single was "Boro Boro" released. Arash worked with Ebi and DJ Aligator on his debut album, which was released all over Europe in the same year. In the summer of 2006, he released a World Cup song called "Iran Iran" dedicated to Team Melli.

Arash has toured the world (over thirty different countries), performed live for over 50 000 fans, and performed in Germany during the 2006 Premiere League World Cup. At the MIDEM (International Music Market) in January 2006, Arash was presented with the award for artist who has sold more within EU than the country he resides in.